直播

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直播 [2025/08/12 01:03] – created xiaoer直播 [Unknown date] (current) – removed - external edit (Unknown date) 127.0.0.1
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-====== zhíbō: 直播 - Live Broadcast, Live Stream ====== +
-===== Quick Summary ===== +
-  * **Keywords:** 直播, zhibo, Chinese live stream, what does zhibo mean, live streaming in China, Taobao live, Douyin live, Chinese e-commerce, live broadcast, 主播, zhubo, Chinese influencer +
-  * **Summary:** Discover the meaning of **直播 (zhíbō)**, the Chinese term for 'live stream' that's more than just a broadcast—it's a cultural and economic phenomenon. Learn how live streaming in China has revolutionized e-commerce, entertainment, and social interaction, from massive Taobao sales events to daily life on Douyin (TikTok). This guide breaks down the characters, cultural significance, and practical use of **直播**, a must-know word for understanding modern China. +
-===== Core Meaning ===== +
-  * **Pinyin (with tone marks):** zhíbō +
-  * **Part of Speech:** Verb, Noun +
-  * **HSK Level:** HSK 5 +
-  * **Concise Definition:** To broadcast live; a live broadcast or internet live stream. +
-  * **In a Nutshell:** **直播 (zhíbō)** literally means "direct broadcast." While it can refer to traditional TV or radio, in modern China, it overwhelmingly means internet live streaming. It's an interactive, real-time event where viewers can comment, ask questions, and even buy products directly from the host. Think of it as the supercharged convergence of QVC, Twitch, and Instagram Live, forming a core pillar of modern Chinese digital life and commerce. +
-===== Character Breakdown ===== +
-  * **直 (zhí):** This character's core meaning is "straight," "direct," or "upright." Imagine a straight line—no curves, no delays, no detours. It implies immediacy and a direct connection. +
-  * **播 (bō):** This character means "to broadcast," "to spread," or "to sow seeds." It depicts the action of scattering or transmitting something over a wide area, like a radio tower sending out signals or a farmer sowing seeds in a field. +
-  * When combined, **直播 (zhíbō)** creates a vivid picture: "direct broadcasting." It's the act of transmitting information or events directly and instantly as they happen, without editing or delay, straight to the audience. +
-===== Cultural Context and Significance ===== +
-**直播 (zhíbō)** is one of the most important terms for understanding contemporary Chinese culture and its digital economy. Its significance goes far beyond its simple translation. +
-While the West has platforms like Twitch for gaming and Instagram for social live streams, China's **直播** ecosystem is on a different scale, particularly in its fusion with commerce. The concept of **直播带货 (zhíbō dài huò)**—"selling goods via live stream"—has transformed retail. Influencers, known as **主播 (zhǔbō)**, can sell millions of dollars worth of products in a single session on platforms like Taobao, Douyin, and Kuaishou. +
-This creates a unique cultural dynamic. The relationship between a **主播 (zhǔbō)** and their audience is highly interactive and personal. Viewers don't just watch; they participate through real-time "bullet comments" (**弹幕, dànmù**) that fly across the screen, ask questions about products, and send virtual gifts (**打赏, dǎshǎng**) to show support. This blurs the line between entertainment, social connection, and shopping, creating a powerful form of community-driven commerce that is far more integrated into daily life than in the West. It represents a shift from passive consumption to active, community-based participation. +
-===== Practical Usage in Modern China ===== +
-**直播 (zhíbō)** is used constantly in everyday conversation, on social media, and in business. +
-==== As a Noun ("a live stream") ==== +
-You use it to refer to the event itself. +
-`* 你看昨晚的**直播**了吗？ (Nǐ kàn zuówǎn de zhíbō le ma?) - Did you watch last night's live stream?` +
-`* 这个**直播**太有意思了！ (Zhège zhíbō tài yǒuyìsi le!) - This live stream is so interesting!` +
-==== As a Verb ("to live stream") ==== +
-You use it to describe the action of broadcasting live. +
-`* 我今晚八点要**直播**。 (Wǒ jīnwǎn bā diǎn yào zhíbō.) - I'm going to live stream at 8 PM tonight.` +
-`* 他靠**直播**打游戏赚钱。 (Tā kào zhíbō dǎ yóuxì zhuànqián.) - He makes money by live streaming himself playing games.` +
-The term is generally neutral but often carries a positive, modern connotation associated with technology, entrepreneurship, and entertainment. +
-===== Example Sentences ===== +
-  * **Example 1:** +
-    * 很多年轻人喜欢看游戏**直播**。 +
-    * Pinyin: Hěn duō niánqīngrén xǐhuān kàn yóuxì **zhíbō**. +
-    * English: Many young people like to watch video game live streams. +
-    * Analysis: A simple, common use of **直播** as a noun, specifically in the context of gaming, a huge sector of the live streaming industry. +
-  * **Example 2:** +
-    * 这位**主播**今晚要**直播**卖口红。 +
-    * Pinyin: Zhè wèi **zhǔbō** jīnwǎn yào **zhíbō** mài kǒuhóng. +
-    * English: This streamer is going to sell lipstick on her live stream tonight. +
-    * Analysis: This sentence perfectly illustrates the e-commerce context. It uses both **主播 (zhǔbō)**, the streamer, and **直播 (zhíbō)** as a verb. +
-  * **Example 3:** +
-    * 你关注的那个网红开始**直播**了，快去看！ +
-    * Pinyin: Nǐ guānzhù de nàge wǎnghóng kāishǐ **zhíbō** le, kuài qù kàn! +
-    * English: That internet celebrity you follow has started her live stream, go watch it now! +
-    * Analysis: This shows the immediacy and social nature of **直播**. The phrase `快去看 (kuài qù kàn)` captures the "don't miss out" feeling. +
-  * **Example 4:** +
-    * 我在李佳琦的**直播**间里买了很多东西。 +
-    * Pinyin: Wǒ zài Lǐ Jiāqí de **zhíbō**jiān li mǎi le hěn duō dōngxi. +
-    * English: I bought a lot of things in Li Jiaqi's live stream room. +
-    * Analysis: Mentions a real, famous streamer (Li Jiaqi, the "Lipstick King") and introduces the related term **直播间 (zhíbōjiān)**, the virtual "room" where the stream happens. +
-  * **Example 5:** +
-    * 新闻发布会正在全球同步**直播**。 +
-    * Pinyin: Xīnwén fābùhuì zhèngzài quánqiú tóngbù **zhíbō**. +
-    * English: The press conference is being broadcast live globally. +
-    * Analysis: This demonstrates a more formal usage of **直播**, similar to the English "live broadcast," for official events. +
-  * **Example 6:** +
-    * 昨天的**直播**信号不太好，总是卡。 +
-    * Pinyin: Zuótiān de **zhíbō** xìnhào bù tài hǎo, zǒngshì kǎ. +
-    * English: The signal for yesterday's live stream wasn't very good; it kept freezing. +
-    * Analysis: A practical sentence discussing the technical quality of a stream. `卡 (kǎ)` is slang for "to lag" or "to freeze." +
-  * **Example 7:** +
-    * 他每天花太多时间看**直播**，都影响学习了。 +
-    * Pinyin: Tā měi tiān huā tài duō shíjiān kàn **zhíbō**, dōu yǐngxiǎng xuéxí le. +
-    * English: He spends too much time watching live streams every day, it's affecting his studies. +
-    * Analysis: Shows a potential negative connotation, highlighting the addictive nature of live stream entertainment. +
-  * **Example 8:** +
-    * 你可以在任何**直播**平台免费注册账号。 +
-    * Pinyin: Nǐ kěyǐ zài rènhé **zhíbō** píngtái miǎnfèi zhùcè zhànghào. +
-    * English: You can register for an account for free on any live streaming platform. +
-    * Analysis: Introduces the useful compound noun **直播平台 (zhíbō píngtái)**, meaning "live streaming platform." +
-  * **Example 9:** +
-    * 观众可以通过发**弹幕**和**主播**互动。 +
-    * Pinyin: Guānzhòng kěyǐ tōngguò fā **dànmù** hé **zhǔbō** hùdòng. +
-    * English: The audience can interact with the streamer by sending "bullet comments." +
-    * Analysis: This sentence explains the core interactive mechanism of Chinese live streams, linking **直播** to the concepts of **弹幕 (dànmù)** and **主播 (zhǔbō)**. +
-  * **Example 10:** +
-    * 这次**直播**的目的是为慈善机构筹款。 +
-    * Pinyin: Zhè cì **zhíbō** de mùdì shì wèi císhàn jīgòu chóukuǎn. +
-    * English: The purpose of this live stream is to raise funds for a charity organization. +
-    * Analysis: Shows that **直播** is a versatile tool that can be used for social good, not just for commerce or entertainment. +
-===== Nuances and Common Mistakes ===== +
-  * **直播 (zhíbō) vs. 视频 (shìpín):** This is the most critical distinction for a learner. +
-    * **直播 (zhíbō)** is **LIVE** and happening in real-time. +
-    * **视频 (shìpín)** is a pre-recorded **VIDEO**. +
-    * **Incorrect:** `我昨晚看了一个他的新**直播**。` (I watched a new live stream of his last night.) -> This is awkward. If it was pre-recorded and you're watching it after the fact, you'd call it a replay `(回放, huífàng)` or just say you watched the content. If it's a new, edited video, it's a `视频`. +
-    * **Correct:** `我昨晚看了他的**直播**。` (I watched his live stream last night.) +
-    * **Correct:** `我看了他昨天上传的新**视频**。` (I watched the new video he uploaded yesterday.) +
-  * **"Broadcast" vs. 直播:** While "broadcast" is a valid translation, in modern English it often evokes images of traditional TV or radio networks (like the BBC or NBC). In contrast, **直播 (zhíbō)** in modern Chinese almost always refers to **internet-based live streaming**. Using "broadcast" can sometimes miss the specific digital, interactive, and commerce-driven context of **直播**. +
-===== Related Terms and Concepts ===== +
-  * [[主播]] (zhǔbō) - The host, anchor, or streamer. The person at the center of the **直播**. +
-  * [[直播带货]] (zhíbō dài huò) - "Live stream to sell goods." The massive e-commerce phenomenon built on **直播**. +
-  * [[网红]] (wǎnghóng) - "Internet celebrity" or influencer. Most **主播** are or aspire to be **网红**. +
-  * [[弹幕]] (dànmù) - "Bullet comments." The real-time comments that fly across the screen, a key feature of interactive streaming. +
-  * [[打赏]] (dǎshǎng) - To give a virtual gift or tip to a streamer as a sign of appreciation. +
-  * [[粉丝]] (fěnsī) - Fans (a phonetic loanword from English). The audience of a **直播**. +
-  * [[视频]] (shìpín) - Video. The opposite of **直播** in that it is pre-recorded. +
-  * [[平台]] (píngtái) - Platform. Often used in **直播平台** (live streaming platform) like Douyin or Taobao. +
-  * [[抖音]] (Dǒuyīn) - The Chinese version of TikTok, a primary platform for entertainment and e-commerce **直播**. +
-  * [[淘宝]] (Táobǎo) - China's largest e-commerce site, which pioneered **直播带货** through its Taobao Live feature.+